Public Relations

Broadcast Your News with Online Public Relations

Distributing Well Written Newsworthy Company Information to a Targeted Audience

The internet is the major communications channel to reach the industrial marketplace. An effective online marketing plan includes Public Relations. Through strategic development of expert articles and online press releases, an online PR program gets your company’s name in front of editors, reporters, industry insiders and ultimately….buyers.

A strategic online PR program entails:

conducting keyword research to find targeted keywords.
creating keyword rich press releases, focusing on services, products and new company developments.
distributing press releases/emails to a customized media list and through online services.
tracking press releases coverage.
integrating all PR efforts with other marketing initiatives.
leveraging Twitter, Facebook, Linkedin, and other social media outlets to increase exposure.
generating a buzz about company and products.
building a strong community about your products and or services.

And all of these steps will:

direct viewers to your website… your landing page for business.
market your products and services to a large targeted audience.
reinforce your company’s credibility and expertise.
create a demand for your products and services.
build quality inbound links to your website.
track success with real-time data and advanced SEO statistics.
increase your organization’s ranking in search engines such as Google and Yahoo.